LEAD Destinations | Meet Our Team

Lysa Lewin, Strategic Leader

As the founder of Lead Destinations, Lysa Lewin brings more than 25 years of experience as a seasoned sales and marketing executive in the San Francisco Bay Area. Lysa's extensive industry knowledge and strong customer relationships have yielded results ranging from a successful bid for Super Bowl 50 to the implementation of a long-range sales and marketing strategy for San Francisco's recently expanded Moscone Center. Throughout her career, Lysa has built a rolodex of armoured client relationships with key convention partners, ranging from high-tech corporations like Oracle to reputable medical associations like the American Dental Association and the American College of Surgeons.

Lysa plays a vital role as revenue generator, laser-focused on creating innovative solutions for clients big and small. She has developed and implemented strategic sales programs and consistently exceeds sales goals while targeting new and existing business.

Deirdre Lewis, Opportunity Leader

Deirdre Lewis is an accomplished senior executive with over 2 decades of experience in event planning and sales management. She holds extensive experience in providing strategic counsel and setting key event goals and objectives that drive results. From connecting clients with the right services and venues to providing hands-on training and coaching for events teams staff– Deirdre is a master organizer and team collaborator. She most recently executed a 4,000 attendee host city program for the Professional Convention Management Association (PCMA), generating $15 million in economic impact and $9 million in direct business travel spending for the city of San Francisco. Her gifted ability to build and maintain profitable business relationships with key stakeholders through communication, trust, and diplomacy has earned her lasting relationships with corporate partners such as SalesForce and the American Academy of Ophthalmology.

Nicole Tavrovsky, Creative Leader

With nearly a decade of programming and events experience, Nicole is a passionate creative leader who excels under pressure and short-term deadlines. At Lead Destinations, Nicole drives event strategy across functions, paying special attention to details that leave lasting impressions on event attendees. She has worked with high-caliber enterprise partners and managed large-scale events including IMEX, PCMA, and Super Bowl 50. Her experience spans across the country, planning trade shows, client receptions, and business dinners from start to finish.

Idanna Zharzhavskaya, Marketing Leader

Idanna is a media-savvy and agile team leader, passionate about crafting multi-channel marketing programs. She manages marketing for 25+ events annually, developing and deploying marketing playbooks from scratch for industry-leading brands. Idanna specializes in lead generation, advertising, digital marketing, integrated marketing, SEO, and social media strategies.